July 08, 2005
It's a bat, it's Superman , no . . . it's an actuary?
In Microsoft's newest ad campaign, an XP user talks about how he uses his computer to create comics and post them on-line. If you're wondering where this is going, his newest character is none other than . . . an actuary. The new commercial, which can be seen on VH1, Discovery Channel, Travel Channel, ESPN and a number of other stations, speaks of an actuary that leads the basic life of and actuary during the day, only to turn into a crime solving mathematician with laser vision at night. Now before we give too much away, see the new commercial at the SOA website here.
Posted by Tom Troceen