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December 17, 2004

Google Wins GEICO Trademark Suit over Keywords

The decision left undecided whether the sale of GEICO's trademarks by Google or any other search engine, in and of itself, violates the trademark laws or other laws. However, financial analyst Martin Pyykkonen with Janco Partners said the keyword ruling preserves the trademark situation and protection as it has been and probably always will be.

After a two-day presentation in court, a federal judge has ruled in favor of Google in a trademark infringement case filed by insurer GEICO. That frees Google to display rival logos when users search under the keyword GEICO.

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Posted by Tom Troceen