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December 14, 2004

Geico, Google On Collision Course

Googlegeico Geico is suing Google in federal court for trademark infringement, because the search engine serves up ads for the auto insurance company's competitors when Web surfers ask for Geico.

Any ruling by the federal judge in Alexandria, Va., is likely to be appealed, but the eventual outcome is likely to help define how Internet search engines make their money.

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Posted by Tom Troceen