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September 07, 2004

GE Insurance Solutions: Rebranding GE's Employers Reinsurance

General Electric today announced it will unify the branding of its reinsurance and commercial insurance products and services as GE Insurance Solutions. "The name change is significant, yet it's just the first step toward building a powerful brand," said Ron Pressman, Chairman, President and CEO.

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Posted by Tom Troceen


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