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August 25, 2004

New Change Sciences Research Ranks 14 Leading Auto Insurance Web Sites

Today, Change Sciences Group, Inc. released its Q2, 2004 report on the online customer experience provided by leading auto insurance web sites. The report, Online Auto Insurance Customer Acquisition: Customer Experience Benchmarks and Best Practices, ranks the sites according to their support for the goals of first-time buyers, married couples, and senior citizens. These goals include:

- Assisting customers in understanding common coverage types

- Providing product recommendations based on customer needs

- Communicating available discounts

- Providing access to customer service

- Explaining claims processing

- Filling out an online rate quote questionnaire

Get the full report here

Posted by Tom Troceen


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